About Us

About DailyGirl

Founded in 2025, DailyGirl was created with one simple belief: women deserve clothing that supports every part of their day — without sacrificing comfort, confidence, or style.

At DailyGirl, we design and curate pieces that move effortlessly through life’s moments. Our collections are thoughtfully built around four core categories: Fitness Apparel for movement and strength, Casual Wear for everyday ease, Elevated Everyday styles for polished, professional moments, and After Hours Essentials for rest, relaxation, and winding down in comfort.

From sculpting active sets and laid-back staples to refined wardrobe essentials and cozy lounge pieces, each item is chosen to blend functionality with modern style. Whether you’re heading to a workout, running errands, dressing for the day ahead, or settling in for the night, DailyGirl is designed to fit seamlessly into your routine.

More than a boutique, DailyGirl is a lifestyle — a community that celebrates women who balance ambition and ease, hustle and rest, confidence and comfort.

Because being a DailyGirl isn’t about perfection — it’s about showing up for yourself, embracing every phase of the day, and feeling confident in what you wear, wherever life takes you.